Case Study
Moynat: Paris Store Opening (Paris Fashion Week)
Timed with Paris Fashion Week, Moynat’s flagship opening needed to stand out among dozens of competing events. We delivered by curating an exclusive guest list of athletes, artists, fashion insiders, and cultural leaders, managing every aspect of on-site flow, and ensuring all media and interviews were conducted with VIPs. The result: Moynat’s opening became one of the week’s most talked-about retail launches.
Objective
Ensure Moynat’s new flagship was recognized as a cultural highlight of Fashion Week, reinforcing its status within the Parisian luxury landscape.
Our role
VIP guest list curation, talent outreach, arrival logistics, hospitality, gifting strategy, front-of-house, and on-site coordination and talent flow
Execution narrative
Developed a curated invite and guest list along with an arrival strategy, to ensure optimal flow and on-site press coverage
Results
Guest list included high-profile talent and creators
Coverage in international fashion media outlets
Elevated brand perception within the Parisian and global luxury markets
Successful positioning of Moynat as a cultural player during Fashion Week
