Case Study

Moynat’s U.S. launch of its “M” Collection required a strategy that combined retail, press, and culture. We curated a guest list of talent, athletes, artists, and actresses, styled attendees for media impact, and managed on-site execution. The launch delivered both commercial results and brand visibility within a competitive luxury retail market. To extend momentum, we hosted a private dinner at the Faena Hotel in Miami. Attended by VIPs including Zulay and Paul Pogba, the evening blended Moynat’s Parisian heritage with Miami’s luxury lifestyle scene. The intimate setting reinforced Moynat’s positioning within culture and strengthened relationships with key talent and influencers.

Objective

Drive awareness and momentum for Moynat’s new collection in the U.S. while establishing credibility among key fashion editors, athletes, and cultural tastemakers. 

Our role

Guest list curation, talent outreach, hospitality & venue management, front-of house, gifting strategy, and on-site coordination. 

Execution narrative

Designed the guest matrix and seating to encourage strategic introductions, managed arrivals and on-site flow. We developed a guest list that combined athletes, creators, editors, and cultural figures, ensuring cross-industry representation. We oversaw styling for talent to maximize editorial pickup, executed seamless on-site management, managed arrivals and on-site flow, and designed the guest matrix and seating to encourage strategic introductions. The event balanced luxury retail strategy with cultural cachet.   

Results

• Extensive coverage in U.S. fashion and luxury press outlets  

• Strengthened Moynat’s cultural positioning in a competitive U.S. luxury landscape