Case Study

When Timothée Chalamet aligned with Chelsea FC for a match day appearance, it created a cultural moment that bridged film, fashion, and sport. We developed and executed a program that positioned Chalamet for maximum editorial visibility, facilitated VIP hospitality, and ensured a seamless experience. The result was international press coverage and a clear demonstration of how cross-category partnerships drive lasting cultural impact.

Objective

Forge an authentic cultural moment that unites Timothée and Chelsea FC, rooted in his genuine lifelong fandom and designed to elevate both within the worlds of sport, fashion, and entertainment.

Our role

Brand and club alignment strategy, VIP hospitality coordination, media positioning, and cultural amplification.

Execution narrative

We developed and executed a strategy that aligned Timothée Chalamet's appearance with Chelsea FC’s cultural initiatives, seamlessly integrating him into the VIP experience. Positioning Chalamet for organic editorial pickup ensuring coverage extended beyond the match day moment.

Results

• International press coverage across sports, fashion, and entertainment outlets

• Notable social media engagement

• Elevated perception of both Timothée Chalamet and Chelsea FC within global cultural conversations