Case Study

Saquon Barkley’s transition from athlete to cultural icon required careful positioning. We curated looks with Thom Browne, Loro Piana, and Moynat, among others, for high-visibility arrivals that were featured across sports and fashion media outlets. These placements culminated in a Thom Browne-backed invitation to the Met Gala, solidifying Barkley as a credible figure within the fashion ecosystem.

Objective

Position Saquon as a crossover cultural figure — respected in athletics and credible within fashion circles.  

Our role

Talent relations, designer and brand introductions, wardrobe logistics, and fittings coordination  

Execution narrative

Over the course of 8 weeks, we curated lookbooks, negotiated with designers for fittings and placements, and orchestrated arrival moments that coincided with key editorial windows. Each detail — from tailoring to timing — was designed to maximize cultural pickup.  

Results

• Secured and managed Met Gala after-party invitations, providing on-site support and ensuring seamless attendance and media visibility

• Features across fashion and sports outlets  

• Growth in designer collaborations and partnership inquiries